The Problem
Millions of pounds of plastic waste currently sit in the world’s oceans, and more is being added every minute. Once in the water, this indestructible material becomes food for birds and fish, sickening the animals and in some cases, eventually making its way back to our dinner plates.
Plastic doesn’t just poison animals — it can also trap and kill them. And as a result, environmentalists predict that in the next six to sixteen years, most of the world’s sea life will be gone. Forever.
The scariest thing about this estimate? It’s within our lifetime. But while this timeframe is widely accepted by the scientific community, that doesn’t mean we have to accept it. It’s time to stop burying our heads in the sand and do something. And thanks to adidas and Parley, the first step toward healthier oceans is as easy as buying a pair of shoes.
The Collab
Coming May 10, the adidas X Parley collection is revolutionizing the way we recycle, repurposing the plastic debris washing up on ocean shores, transforming it into yarn, and then weaving it into some of your favorite adidas running shoes.
Parley For The Oceans
A.I.R. Strategy
Parley’s foundational belief is that plastic itself is a design failure, and that by working together, we can not only remove it from the marketplace, but replace it completely. How?
AVOID using and creating new plastic products whenever possible
INTERCEPT existing plastic from the oceans and their shorelines
REDESIGN products using ocean plastic and focus on discovering new materials to replace and eliminate its use
Calling All Creators
The biggest threat to the world’s oceans? Us. The human race.
But we’re also the most powerful solution — if we’re willing to work together.
Collaboration is the key to saving our oceans, and Parley is leading the charge. By uniting diverse perspectives from the science, technology, engineering, art, and math industries, Parley encourages creative, out-of-the box solutions in an effort to educate and encourage widespread involvement. That’s where adidas comes in.
Three Stripes
At the forefront of creative thinking, adidas is leading the pack in the sportswear industry by marrying art and athletics in every product it creates, from shoes to clothing and everything in between. adidas also believes that every athlete is a creator, and every athletic achievement a masterpiece.
This innovative mindset makes adidas a perfect partner for Parley, and the result of their collaboration is style that takes a stand.
The Shoes
It’s time to clean up our act. Here are the shoes that can help us do it.
Each pair of shoes in the adidas Parley collection recycles approximately 11 plastic bottles, all of which have been directly salvaged as ocean waste. The plastic is repurposed into yarn, which adidas has woven into its signature Primeknit upper material. The upper of each shoe is then finished with an ocean blue colorway that serves as a reminder of what we’re fighting to save.
Ultra Boost
No shoe exemplifies adidas’ creative approach to sport quite like the Ultra Boost. Built as a performance running shoe, the Ultra Boost caters to serious athletes, maximizing performance with a seamless Primeknit upper that fits like a glove, an incredibly responsive, full-length Boost midsole that returns energy with every step, and a supportive midfoot cage that wraps the foot and holds it in place.
Because the tech features of the Ultra Boost look as good as they perform, the finished product speaks to elite athletes and style makers alike.
Ultra Boost Uncaged
The Ultra Boost Uncaged looks to unleash your full athletic potential, trading the midfoot cage of the original Ultra Boost for a more flexible, barely there feel. The shoe’s deconstructed knit collar allows it to become a seamless extension of your foot for an ultra-comfortable, distraction-free fit.
Ultra Boost X
The Ultra Boost X features a women’s-specific floating arch construction that adapts to the unique stride of the female runner, delivering targeted support through the arch and midfoot. The result is a custom-made shoe designed specifically to meet your needs.
Your favorite adidas running shoes are stepping up their game. Are you ready to do the same and help make the world a cleaner, better place? Choose style that takes a stand. Choose the adidas Parley Collection.
* All statistics from www.parley.tv
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